Work / Thomas Cook

When you've got a line as famous as 'Don't just book it, Thomas Cook it' you don't throw it away.

You make the most of 'it.'s

So we created the 'it' idea. 'It' works at every touchpoint, from brochures, to online, to tv commercials.

'It' set tongues wagging, 'it' unified Thomas Cook, and as a result of 'it' sales went soaring.

And everyone just loves that shot of Jamie Redknapp playing golf with his shirt off...