Last night at the National Portrait Gallery we launched our first ever campaign for the British Skin Foundation. Three striking images, shot by renound photographer Rankin, were on display to BSF patrons before they appear in various print and online media over the coming weeks. The British Skin Foundation is a charity with the simple aim of raising money for research projects that will hopefully result in cures or at the very least, a better understanding of the numerous skin diseases that affect millions of lives in the UK. The three arresting images in the 'Scratching the Surface' campaign act as visual metaphors for the discomfort felt by skin disease sufferers.
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16th September 2011
13th June 2011
Some great news for Jackpotjoy last week as our 'Queen of Bingo' campaign scooped the prestigious Bullet Business Award for Best Marketing Campaign 2010. In the eight months since Barbara Windsor was crowned Queen of Bingo, Jackpotjoy has rapidly become one of the most recognisable gaming brands in the UK. Right royal congratulations all round. And never ones to rest on their laurels, this summer sees Jackpotjoy host The Queen's Royal Garden Party, in Warwickshire, an event which will bring the campaign characters to life in a way that's never been seen before in online gaming. Watch this space...
16th May 2011
(Beta) has launched its new summer TV campaign for high street food store Iceland. A series of nine adverts will run for four weeks and premiered with a 40 second spot during ITV game show The Cube on Sunday 15th May. The campaign is fronted by Stacey Solomon, winner of last year's I'm A Celebrity Get Me Out Of Here and current celebrity Mum of the Year.
11th May 2011
Our founding partner Robert Campbell has penned an inspired opinion piece on the latest Cushelle advert for Adwatch in Marketing magazine.
5th May 2011
We're pleased to announce the appointment of Jo Arden who will be heading up Good (Beta) alongside Sharon Johnson. Arden joins us from Iris where she was Partnership Strategy Director. Welcome Jo!
16th March 2011
Over the last few days, you'll probably have seen our Red Nose Day campaign for Jackpotjoy, the official gaming partner for Comic Relief. In the ads, Queen Babs cakes a series of unsuspecting celebrity visitors in the face which has received some great press attention. Still, a full page in OK! is pretty cool.
Check it out here, and stay tuned for Friday's Red Nose Day finale!
2nd February 2011
(Beta)'s Jackpotjoy campaign continued its success this week with a 10 second trail for the Queen of Bingo's Christmas Speech entering Adwatch at number 13, despite only airing on Boxing Day.
The peerless Barbara Windsor parodied the Queen's speech in her role as the nation's Queen of Bingo which ran on the Jackpotjoy website over the Christmas period. The trail ran across TV on December 26th alone yet clearly provided significant cut through amongst some heavy spending – and more visible – competitors.
27th January 2011
We're thrilled that our Jamie and Lousie Redknapp-starring Thomas Cook ad has been voted top travel ad in a CIMTIG poll, beating off close competition from Thomson and Virgin Atlantic among others.
24th January 2011
An immensely pleasing piece graced the cover of yesterday's Sunday Times Business section highlighting the success of this year's Jackpotjoy campaign we are all so proud of. Here's to an even better 2011.
5th January 2011
Christopher Biggins comes face to face with Barbara Windsor in her role as the Queen of Bingo.
17th December 2010
A bit of festive cheer for (Beta) this morning as our Jason Donovan-featuring Iceland Christmas ad has been named the second most-recalled and liked seasonal ad in a Nielsen poll. We're thrilled that people are loving it as much as we do.
25th November 2010
14th November 2010
2nd November 2010
21st October 2010
20th October 2010
13th October 2010
8th September 2010
11th August 2010
22nd July 2010 2010
7th July 2010
(Beta)'s Sharon Johnson spells out the challenges BP face having created their own PR disaster
