Work / Jackpotjoy
Jackpotjoy had never been 'above the line' before. They needed an idea that kicked ass in an overcrowded market.
We created the Court of the Queen of Bingo. Starring the most regal Queen of Bingo and her courtiers Jack and Joy.
We persuaded Barbara Windsor to play the Queen and the night Babs left Eastenders we crowned her Queen of Bingo. An event of national importance.
The rest is right royal history...
