Work / Iceland
We all know 'the Iceland Mum' is central to all that they do.
Everything that we've done is to reinvigorate that and get real Iceland Mums to the fore of their advertising.
Whether they're doing the can-can with Jason Donovan at Christmas or whether it's Stacey Solomon enjoying a barbeque with her son.
The emphasis is on affordable food of real quality and everything is held together with a sense of fun and down-to-earth realism.
Everything that we've done is to reinvigorate that and get real Iceland Mums to the fore of their advertising.
Whether they're doing the can-can with Jason Donovan at Christmas or whether it's Stacey Solomon enjoying a barbeque with her son.
The emphasis is on affordable food of real quality and everything is held together with a sense of fun and down-to-earth realism.
